Solutions

We believe in ‘people first data’; a fair relationship between people and any organisation that needs to use their data, to create mutual benefit.

In the post-cookie world, future-proofed marketing is powered by personalised connected experiences driven by people first data.

About Us

About Us

We believe in ‘people first data’; a fair relationship between people and any organisation that needs to use their data, to create mutual benefit.

In the post-cookie world, future-proofed marketing is powered by personalised connected experiences driven by people first data.

Solutions

Solutions

Our Core Beliefs

Control: It should be people, not legislators, who make informed choices about how product and service providers use our data to engage us.

Transparency: Understanding how our data is used by third parties is a basic human right.

Privacy: Businesses should use non-personal data by default, only using personal data when there is a demonstrable benefit to the people the information relates to.

Our Purpose

Our purpose is to enable advertisers to re-define the ‘data relationship’ between people and brands, delivering access to 1P data based on trust and mutual benefit.

Solutions

"Data powered audience experiences have replaced traditional advertising and marketing channels. Organisations need to take control of their data relationships with consumers, based on an experience that delivers control, transparency, and value. Having worked for 25 years in data and digital we recognise that now is the time to deliver the power of people first data."

Why people first data is the future.

Watch the podcast.

Why people first data is the future.

Watch the podcast.